Case Study
Generator.az
An ecommerce marketplace needed better product discovery, filtering UX and mobile usability for generator buyers.
Project snapshot
An ecommerce marketplace needed better product discovery, filtering UX and mobile usability for generator buyers.
The challenge
The project required more than a visual update. The goal was to improve how users understand information, submit requests and move through the digital journey.
What we built and improved
- Website and workflow structure improvements
- User-facing clarity and conversion path refinement
- Technical implementation support
- Foundation for future SEO, tracking and automation improvements
How the system works
Visitor or customer action flows into a clearer website journey, structured request capture, business-side notification and a better foundation for follow-up.
The outcome
The work created a clearer, more reliable and more usable digital experience around the project’s business problem.